Flydoh began in my mum's kitchen with my mum, dad, and brother all helping to manufacture and package the first collection.
And the prep work started...
Designs, blog interviews, photoshoots, meetings with social media influencers and all the little fine details that make us who we are. Launch day was fast approaching and I wanted everything to be 1000%.
Following many sleepless nights, intense market research and the passion to make Flydoh alive, in January 2018 we were born.
International DJ Laidback Luke soon became one of our main brand ambassadors. Even today it's still so surreal to see him supporting us all over his social media and on tour around the world.
Fast forward to today my mum has her kitchen back due to the growth and love from our loyal customers. Although my mum, dad, and brother don't have to stay up to the early hours helping out anymore, they are always around to give their advice.
As cliche as this sounds I'm super excited for the future and will always continue to create what I love and hope you love it just as much! - Joshua